1st Class Executive Protection Unveils New Brand Identity Following Life-Changing Moment in the Line of Duty
- C. Reed
- Jul 14, 2025
- 2 min read
In a powerful move that reflects its deepened purpose and expanded vision, 1st Class Executive Protection, a South Florida-based private security firm, proudly announces the launch of its rebrand. This transformation not only introduces a new visual identity but also represents a renewed commitment to protecting lives with greater impact, presence, and professionalism.
The rebrand is deeply personal for founder Corey Smith, a seasoned executive protection specialist whose life was forever changed during a critical incident in January 2023, when he was wounded while protecting rapper French Montana during a mass shooting in Miami Gardens. While securing the artist at a public event, Smith acted without hesitation, placing himself between his client and danger.
“You jumped in front of the bullets,” said Local 10 News reporter Rosh Lowe. “Yeah, it’s what I signed up for,” Smith replied from his hospital bed. “It’s a part of my job.”
That moment became the catalyst for what 1st Class Executive Protection has become today: a purpose-led, mission-driven security company built on unwavering values, integrity, precision, and presence.
A New Identity, Same Core Mission
The refreshed brand includes a bold new visual system, modernized crest logo, strategic service positioning, and a renewed commitment to elite protection across multiple sectors. The company serves executives, schools, luxury venues, private clients, and government institutions throughout Broward and Palm Beach Counties.
“This rebrand represents more than a new look. It’s a reflection of everything we’ve learned in the field—the risks, the responsibility, and the calling,” said Corey Smith. “1st Class isn’t just our name, it’s the standard we uphold in every detail.”
Looking Ahead: Precision Protection for a New Era
1st Class Executive Protection is entering its next phase with a focus on growth and impact. We're expanding our services to meet the growing needs of clients who expect more than basic security.
From protecting high-profile individuals to strengthening safety in schools and events, we're forming key partnerships and raising the bar for what effective protection looks like.
More initiatives are underway, and as we grow, our goal remains the same: to deliver smart, reliable security, when and where it matters most.
About 1st Class Executive Protection
Founded by Corey Smith, 1st Class Executive Protection provides elite, discreet, and certified private security services tailored to the needs of high-profile individuals, institutions, and communities. With officers trained in tactical readiness and professional conduct, the company is redefining what it means to protect, with precision, honor, and purpose.
For more information, visit: https://www.1stclassep.com/
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